Digital Marketer

<p><em>Looking to take your career to the next level? Then this role is for you!</em></p> <p>Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!</p> <p>Profile Requirements:</p> <ul> <li>Experience: Minimum 2+ years of hands-on digital marketing experience with a focus on paid media and performance marketing</li> <li>Platform Proficiency: Demonstrated experience running campaigns on Meta Ads Manager, Google Ads, & Facebook; experience with additional ad platforms a plus</li> <li>Landing Page and Funnel Knowledge: Strong understanding of landing page structure and marketing funnel logic, with the ability to execute and optimize across each stage to drive lead conversion</li> <li>Analytical Ability: Comfortable interpreting campaign data, identifying trends, and reporting performance to leadership clearly and consistently</li> <li>Lead Generation Industry Experience: Prior experience in a lead generation, performance marketing, or multi-vertical environment strongly preferred</li> <li>Communication: Strong written and verbal English communication skills; able to operate independently while executing within a defined strategic direction</li> </ul> <p>Core responsibilities:</p> <ul> <li>Paid Media Management: Plan, launch, and manage paid advertising campaigns across Meta, Facebook, Google Ads, and other relevant platforms to drive qualified lead generation for multiple industry verticals</li> <li>Landing Page Execution: Execute and optimize landing pages tailored to specific industries, ensuring alignment with campaign goals and audience targeting</li> <li>Funnel Management: Oversee end-to-end marketing funnels from ad creative through to lead capture, maintaining consistency across all touchpoints</li> <li>Campaign Reporting: Track, analyze, and report on campaign performance metrics, providing actionable insights to leadership on spend efficiency and lead quality</li> <li>Multi-Vertical Execution: Adapt and execute campaigns across multiple brands and industry verticals as needed, maintaining performance standards and messaging consistency across each property</li> <li>Platform Expansion: Research and test emerging ad platforms and channels to identify additional lead generation opportunities beyond existing paid media mix</li> </ul> <p><em><strong>Benefits:</strong></em> <em> <em>Competitive salary</em> </em> <em>Opportunity to shape the HR function of a rapidly growing BPO.</em> <em> <em>Work closely with a team of industry leaders who have successfully scaled BPOs in the past.</em> </em> <em>Career growth and development opportunities.</em></p> <p><em>Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!</em></p> <p>This is a remote position.</p>